ARxpo

Presenting cutting-edge tech in a way anyone can understand

ARxpo had a powerful product — WebAR for restaurants and retailers — but no website that communicated it clearly. The challenge was to build a landing page that would immediately answer the question: 'What is this and why does my business need it?' — without relying on technical jargon, and while looking premium enough to justify the product's positioning.

Structure first, visual language second

I started by mapping out the information architecture: who the product is for (HoReCa owners, e-commerce retailers, showrooms), what it does (WebAR, no app needed, 1:1 scale), and what proof exists (demos, pricing, modules). From there I built a design language that felt modern and tech-forward — bold typography, strong contrast, and generous white space — without ever feeling cold or corporate.

Clean, confident, conversion-focused

The hero section leads with a single strong visual of the product in context — an AR dish appearing on a real table via phone. Below, a structured modules section breaks down each feature (Digital Menu, Smart Pantry, AI Assistants, Order & Pay) with clear pricing and scope. Navigation is minimal and the two CTAs — Demo and Contact — are always visible.

Built for performance and easy content updates

The site was developed in Next.js with a fully responsive layout. Animations are scroll-triggered and GPU-accelerated for smooth performance on both mobile and desktop. The component structure was kept clean so the client could request content updates without engineering effort.

A website that sells the product before the sales call

The final site gives ARxpo a professional, trustworthy presence that matches the quality of their technology. Visitors understand the product, see the pricing, and know exactly how to get started — all within the first scroll.